The goal platform made for preteen and teen girls.

Whether she’s focused on sports, art, music, academics or more, Moxie Girl has her covered.

Imagine a world where every girl can discover and confidently wear her moxie every day. Moxie Girl aims to improve girls’ mental health & wellness and increase confidence by teaching girls about goals, tracking her goals, helping her along the way and helping parents throughout the process. We provide parents with an easy way to observe and guide her when she needs it, and we provide mentors to support her along the way.

Get straight to supporting her goals and help her stand out.

Let us help you handle the rest.

When we say it’s never been easier to help her discover and wear her moxie every day, we mean it. Now you can focus on the things you love, like spending time with her as she explores her place in this world.

This app is so cool! Something my daughter can actually benefit from.
— Diana, Mom of 10 year old. New York, NY
This app really helps you think of a goal and have something to work on.
— Kaylee, 12 years old
I felt happy and I felt proud of myself when I accomplished my goal.
— Giovanna, 9 years old


Who We Are

Hi! Nice to meet you. We are builders in the Midwest who care about strengthening mental health & wellness in preteen and teen girls globally. We are entrepreneurs, designers, engineers and global brand builders. We’ve launched global technology for brands like Always, Tampax, Olay, Gillette and and Oral-B. We value a fun, lift-culture that focuses on progress, not perfection. Meet our CEO & Founder.


We provide goal ideas and resources on our News + Notes page. Our aim is to help parents, preteens and teens understand more about self-discovery, achievement, resilience and community connection. Check it out!


Send us a note anytime, or find us on Instagram.